lucas peeters

Data Analyst

Hey Lucas, what are your superpowers in the Appart Family?

I try to cover the gap between raw data and the customer. I often find surprising patterns and relations by analysing the data and reviewing it critically. I want to optimise everything. Questions like: ‘Are ads on Google or Facebook more remunerative?’ keep me busy. And having fun with my colleagues of course.

What do you like to do in your spare time?

Drinking a beer with friends or going to see a movie are some things I enjoy. Soccer has always been a fun hobby of mine as well, I’ve been playing since I was around 7 years old. I also watch a lot of matches on TV and play some FIFA. Holidays with my friends are something I look forward to all year long and I won’t say no to tasty food either.

What's something we can wake you up for?

A game of FIFA of course!

What did you want to be when you grew up?

As a little boy I wanted to become a professional soccer player. Doing what you love every day and making money at the same time! When I got older I realised I had to let that dream go, my two left feet were not going to make it come true.

Who have inspired you?

I have a lot of admiration for people who don’t complain and always have a smile on their face. They share that positivity with their surroundings. My friends and family are a source of inspiration as well, they’re there for me whenever I need help. Elon Musk is another person who has my respect. The way he pushes through, keeps on trying to realise his dreams and turns this world into a better place for future generations inspire me greatly.

What is your best memory of Appart Media?

If I had to pick one moment it has to be Fruitcorso. We got to be together in a unique location. The lunch packets and red appart-jackets made it feel like a school trip!

What do you think defines Appart Media?

All my colleagues make Appart Media. We’re a young and enthusiastic team, where everyone has their own skills. Together we create the most amazing things. Everyone is willing to help you when you get stuck, that’s how we bring out the best in each other!